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Insights, guides, and tips for first-time founders and startup strategy.

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Starting an AI-Native Business as a Solo Founder

The definition of a “team” is changing. For most of the last two decades, building a meaningful business required coordination across multiple roles...

Editorial Team··4 min read
glitch-before-now-slack

This Company is Everywhere Today... But It Was An Accidental Glitch

In 2009, Stewart Butterfield was not trying to build one of the fastest-growing enterprise software companies in history. He was trying to build a game. The company was called Tiny Speck.

Editorial Team··3 min read
Picture of Steven Barlett (Diary of A CEO) with his dog while holding his second book Happy Sexy Millionaire

The Misalignment of Success: What *Happy Sexy Millionaire* Gets Right About Business, Wealth, and Reality

Most founders are not failing. They are succeeding in a direction they never consciously chose. That is the uncomfortable tension at the core of Steven Bartlett’s *Happy Sexy Millionaire*. It is not a rejection of ambition or wealth. It is a recognition that the systems founders build often optimise for outcomes they never properly defined in the first place.

Editorial Team··5 min read
Image of Mistral AI founders including Arthur Mensch

The French Entrepreneurs Who Challenged the Giants

In early 2023, when most people thought the AI race had already been decided, a small startup in Paris quietly entered the arena.

Editorial Team··4 min read
A Household Game-Changer That Almost Didn’t Even Play The Game...

A Household Game-Changer That Almost Didn’t Even Play The Game...

In 1994, Jeff Bezos was working comfortably on Wall Street at D.E. Shaw. He had a stable job. A rising career. A clear trajectory. Then one day, he came across a statistic....

Editorial Team··5 min read
Red Packets: What Founders Should Learn About Prosperity in 2026

Red Packets: What Founders Should Learn About Prosperity in 2026

Every year, billions of people around the world pause for Lunar New Year — a season of renewal, reflection, and ritual. Streets light up with red lanterns. Families gather. And generations exchange red packets: red envelopes filled with money.

Editorial Team··5 min read
Why Your AI Business Plan Sounds Generic (And How to Fix It)

Why Your AI Business Plan Sounds Generic (And How to Fix It)

Most AI business plan generators produce cookie-cutter output that investors see through instantly. Here's why that happens and what to do about it.

Editorial Team··1 min read
Business Plan vs Go-to-Market Plan vs Marketing Plan: Which Do You Need?

Business Plan vs Go-to-Market Plan vs Marketing Plan: Which Do You Need?

Founders often confuse business plans, GTM plans, and marketing plans. Here's what each one covers, when you need it, and why most startups need all three.

Editorial Team··6 min read
What Happens After You Write Your Business Plan (The Part Nobody Talks     
  About)

What Happens After You Write Your Business Plan (The Part Nobody Talks About)

Most founders write a business plan and never look at it again. Here's how to turn your plan into an actual execution roadmap with milestones and accountability.

Editorial Team··6 min read
The Smarter Way to Build a Startup Plan in 2026 (Using AI Without Losing Strategic Depth)

The Smarter Way to Build a Startup Plan in 2026 (Using AI Without Losing Strategic Depth)

Learn how to use an AI business plan generator the right way. Discover how founders can build strategic, investor-ready startup plans using AI tools without sacrificing clarity, depth, or execution.

Janet Thompson··4 min read